A personal trainer's website: what you actually need (and what you don't)

If you're a personal trainer running your business from Instagram, Fresha, and a Linktree — this is for you.

The problem with 'my socials are my website'

Instagram is brilliant for showing your training, your clients, your energy. Fresha is brilliant for taking a booking. A Linktree is fine for handing out a single URL.

None of them are a website. And here's what happens when someone new hears about you:

1. A mate says "you should train with Sarah, she's amazing."
2. They Google "Sarah personal trainer Perth."
3. Google returns your Instagram profile (maybe), a Fresha booking page (maybe), and three PT franchises paying for ads.
4. They can't quickly see: what you specialise in, what results you get, what it costs, and whether you're the right fit.
5. They book the franchise. Or nobody.

Every solo PT loses bookings to this exact loop every week.

What a real PT website actually needs

Not much. Genuinely, not much. A single page that answers five questions in five seconds:

• Who are you? A photo of you training, one line of positioning ("strength-focused PT for women over 40" beats "personal training in Perth").
• What do you specialise in? Three services, three photos, three sentences.
• What results have you got? One or two real client testimonials or transformation stats. Doesn't need to be fancy — needs to be real.
• What's it cost? A starting price or a package range. Not the full menu — enough to filter.
• How do they book? One button. To your Fresha or your enquiry form. Not five ways.

That's it. That's a professional PT website. Any of that on a template builder takes a weekend. Delivered by SiteInADay it takes 24 hours.

Why solo PTs specifically benefit

Two reasons the maths works especially well for personal trainers:

Higher lifetime value per client. A PT client is worth $2,000–$10,000+ over a year. One extra client from your website in the first month pays for the website eight times over.

Google local search is your buyer. "PT near me," "personal trainer [suburb]," "female trainer [area]" — these are high-intent searches. Rank in the top few results and it's genuinely free client acquisition.

How to get started

If this hit — order SiteInADay. $197 AUD. Live in 24 hours.

Or if you want to see the full process first: read How It Works.