If you're a solo PT looking for a website that actually gets you clients — here's the honest breakdown of what works, what doesn't, and what to spend.
What every PT website needs to do
Two things, in this exact order:
- Confirm the referral. Someone Googles you after a mate said you were amazing. In ten seconds, your website makes them believe the mate.
- Convert Google traffic. Someone searches "PT [your suburb]" or "female trainer near me." Your site is what stops them scrolling past.
Everything else is decoration.
The 6 sections every PT website needs
1. Hero — who + what + where
One photo of you training (not stock, not a corporate headshot). One line: "Strength-focused PT for women 40+ in Applecross." That's it. Specific beats broad every time.
2. Proof — real testimonials, real photos
3 client testimonials with names + before/after stats if you have them. If you're new, one line of honest positioning: "Taking on my first Founding Clients — be one of the first stories on this page."
Cardinal rule: never fake testimonials. Australian Consumer Law is unforgiving, and buyers can smell a fake at 10 paces.
3. Services + pricing
What you offer. Roughly what it costs. Don't hide prices — hiding them just filters you out from serious buyers.
4. Booking
One button. To your actual booking tool (Fresha, Trainerize, whatever). Repeated at the top and bottom of the page.
5. About — you, in one paragraph
Why you got into training. Who you specialise in. What makes you different. Skip the qualifications wall — nobody cares about your Cert IV in Fitness until they trust you.
6. Contact — phone, email, socials, location
Tap-to-call number. Email that opens the mail app. Instagram link. Suburb name for Google local search.
What NOT to include
- A blog. You won't update it. It'll go stale. Cut it.
- A shop selling protein powder. Focus on training bookings, not e-commerce.
- A newsletter signup. Nobody signs up.
- A carousel of stock gym photos. Delete.
- Every certificate you have on a wall of badges. One line of "Qualified PT + Nutrition Coach" is enough.
What a PT website should cost in 2026
- DIY (Wix / Squarespace): $15–$40/month + your weekend
- Freelancer: $200–$800 one-off, wildly variable quality
- Productised (SiteInADay): $197 one-off, live in 24 hours, real designer craft
- Agency: $3,000–$8,000 if you genuinely need custom booking + integrations
The genuine ROI maths
PT client lifetime value = $2,000–$10,000+ over a year. One extra client per month from your website pays it back 10–50x in the first year alone.
The question isn't whether a website is worth it. It's whether you can afford another month without one.
Get yours built
Order SiteInADay — $197 AUD, live in 24 hours →
Or apply for one of our 5 free monthly builds: The Founding 5.
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